Welcome back to the blog!
I've been researching a lot of things that go into a magazine, but what happens after? how are these magazines published and printed? So todays blog would focus on this. So we can learn together this important stage so that we understand how magazines go from an idea to being in stores.
There are three major parts about publishing a magazine: production, printing and distribution.
When first even thinking of creating a magazine one should think of its purpose. You want to know what you will talk about, the audience that you want to bring and will your magazine be physical or digital. There's a lot to consider and a lot to plan. After you've done some brainstorming. think of who you want to publish and whos going to be part of you team. For example you need writer, editors, a sales managers, marketing manager, publication manager, and a partnerships. Now onto design your magazine. You need to be aware of things like house style types, how to writer articles, and how to appeal to audiences. You of course need to make a lot of revisions and drafts to come up with the best choice to publish. Don't forget about visuals, and how make them coincide with your magazine.
Next step is printing your magazine. After production make sure that your magazine can be printed like how the publishing company wants it as different companies have different characteristics on how they want their magazines. A production manager looks at the final preparations for the magazine to be printed. The production manager would also gather the advertisements papers as they are not made by the company but rather who they is being advertise is. Before any printing is done you have to schedule press time, ordered paper and made any preparations that is needed for printing. and when this is all received then the printing can commence. a proof is made to make sure any errors are changed and the publishers have to sign off it. Once this is done then the printing company starts making the magazine in large quantities. When this is done then the pages will be folded, trimmed, and bound.
The last step is distribution. A circulation director is the one to handle how to get the magazines into the hands of the readers. But most large magazine companies have in house circulation. This is where they keep track of subscriptions and to accommodate how the subscribers get their magazines. All magazines have to have a making address, bar codes and whatever needed for second class mailing. For single copy sales, circulation directors work with national distributors to spread these magazines. These would be going out all over the country. What a wholesaler, a person or company that sells products to retailers, would send them to supermarkets and convenience stores. After that magazines can be circulation in all the nation and that’s where us, the readers get our magazines.
Overall, to create a Magazine there are three steps to follow in order to be successful. Which are production, printing and production. These are important to get magazines to a readers hands.
Thanks for reading the blog, see you in the next!
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