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We’ve talked about the cover and table contents of a magazine, so let’s talk about another part of it; double page spreads. But why are these pages so important to a magazine? This are very important as most of the time cover the main article. We know this because whatever it’s about is in the cover. Therefore by having it in the cover it’s anticipated which is why it’s so important to get it right.
Some of the elements that should include are:
- Headline
- Kicker
- Body text
- Drop capital
- Byline
- Subheadings
- Pull quotes
- Images
- Captions
- Folio
- Gutter
In red you’ll see these elements being in used in the template that I created.
This is usually the big text in the top of a magazine. This helps readers where the story begins. These tittles have to be short and simple to drag out the audience. As you can see from the image above it’s the biggest text in the spread. Which also bleeds across both of the pages.
A magazine kicker is used to introduced the topic of the magazine article. It links the headline, subheading and what is to come in the article. The kicker should he around 30-50 words. This is sometimes below the subheading to make it more put together but this is the editors choice of where they want it.
This is the most lengthy an packed part of the magazine. This is the actual article what readers are anticipating to find interesting and engaging. In any point of the magazine you want to read the audience that’s why there’s so many elements to make it interesting. The article should be the first to be added as it takes a lot of space everything else should be added after.
This is what initiates the article, the big capitalized word makes the audience understand that the article is beginning. And beside it is body text to continue the article.Another method is no indentation on the first paragraph. If a writer doesn’t want to capitalize the first letter then no indentation also gives the idea that it’s the first paragraph. This is usually not recommend as it makes the page look less captivating.
This is the name of the writer who wrote the article. This is used to accredit them. This should be in a smaller font but not as small as the body text. A small font is used as this is not really important to the reader but more not acknowledgement for the writer.
This is used to breakdown the headline into different sections which gives insight into what the paragraphs will talk about. This should be just a little bigger than the body text so the readers distinct between the two. These are not as important to have but it’s an authors choice to have them.
In the next blog I’ll talk about the other 5 elements left in the list, see in the next blog!
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