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Today we are going to analyze the cover of a magazine by Cosmopolitan Magazines. We are going to breakdown everything in it that makes it a magazine and other things that we can notice just by the cover. I will use everything I’ve learned about covers to have more understanding on how to create a cover for my magazine.
Also talking about audience let’s figure out who the target audience is. So in the cover there’s clearly a well known celebrity which can appeal to women or teens more than men. Also let’s considering that Cosmopolitan is a magazine targeted to women. But sometimes this magazine would cover male celebrities in their cover and talk about their life or anything that relates to them. I did notice as I was doing my research I found that this articles can be more interested to women and teens since men aren’t really interested about celebrity issues. So this magazine cover is targeted for women and teens to look at since it’s most appealing to their likings.
Let’s move on to actually analyzing what we see in the magazine clearly, for example the masthead. As I research and previously stated that mastheads are now magazines are recognized by the public. These can bring in the readers to want to dig into the stories inside. The magazine I analyzed is famously known therefore people known about it and can infer if they want it or not. The case would be different if the heading would be placed differently, in lowercase or if anything was slightly changed, meaning people wouldn’t be able to known that it’s that magazine. Another thing that can help remember what a magazine looks like is font and how it’s used. Because Cosmopolitan uses that same font for the tittle of all its magazines makes it easier to find. Also the font of the magazine kickers and article titles is placed in a fun and out place way. We can see that some of the words are bigger than others and that they have different colors too. This makes it appealing to look at, one can see the magazine with one glance and notice it’s variance of colors that just make the magazine pop.
The main image is very important to the house style of a magazine. As we can see it’s a famous celebrity commonly known along teens and women. “Emma Chamberlain” is known as a YouTube personality. So by using someone known can also bring a lot of media attention which is good for the magazine company. But cover images not only have to have a celebrity they have to be interning . This can be achieved with good lighting and filters that can make the image more appealing. Magazine always have to bring something new and fresh to talk about so by bringing different celebrities they can appeal various demographics. This also brings us to the main article and other topics. So since there is a celebrity in the cover we can right away known that somewhere in the magazine there will be a particular article about her. Now people who like her or just known who she is would probably want to read whatever they say about her mainly out of curiosity this brings people in which is why it’s important to have an eye catching image. This articles also have to be interesting enough for the readers to keep wanting more from the magazine and also leave good reviews. That’s why they have to have interesting topics, they can’t be repetitive or else people get bored. And that’s what companies don’t want to have because it’ll decrease their income rates.
So everything in a magazine has to follow easy house style formats in order to bring readers in and continuing buying magazines.
Credits:
Cover and image used/ created in Canva.com
Articles:
Magazines used:
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