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For todays blog we are going to talk a little more about the history of magazines.
With the arrival of the 20th century it brought with it the use of advertisements. Before many magazines didn’t want to use advertisements because they thought it would drive away readers, but once it was put in place many people started to enjoy magazines even more. Advertisements were mainly working on female readers as they advertised products that may appeal to them and women are more susceptible to be influenced. Many magazines and the companies they collaborated with saw this as a win. Not only did they buy magazines but also increased the income of the companies involved or being advertised. The 20th first century also brought in a new wave of types of magazines like news, business, and picture magazines.
For example, in 1923 Time magazines, a magazine that focus on world news, became the first newsmagazine in the United States. They began to publish with the idea that “people are uninformed because no publication has adapted itself to the time which busy men are able to spend simply keeping informed (Encyclopedia Britannica)”. They became more popular around 1928 but in its early stages of publishing it struggled to keep readers engaged. Regardless of its efforts it’s still publishing to this day. This magazine effortlessly drove other publishing companies to create their own newsmagazines. Business week which was founded in 1929 also focused on the same views as Times. Another influential magazine at the time was Forbes which started publishing in 1917. They mainly focused on finance, “ Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. (Forbes)”.
Photojournalism, telling stories through pictures, became very popular around this time also. Using images was nothing new but as the innovation of photography evolved so did it’s popularity. For example Life by Henry Luce. They published magazines regularly between 1936 and 1972. It quickly rose to fame as it had 1 million of circulating magazines. It was a very popular magazines it captured readers attention right away since it was so similar yet it was so different from other magazines. People of all genders and ages would pay to read this magazine. And although many magazines tried to compete they couldn’t win against such an influential magazine that today is still running. Today, magazines have come a long way, they provide information and entertainment to people all around the globe. As of now technology has come into the plate and has since also changed magazines print. Articles and news are more easily accessible, therefore causing a disruption and decline in the magazine industry.
Many magazine publishers have either discounted or turned digital. Regardless of where people get their information it has come a long way to be what it is today.
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1. From Canva.com
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