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Let's continue to talk about the history of magazines. Now we are going to talk about some magazines in Great Britain and the United States during the early 18th century.
As the 18th century approached one of the main magazines publishing in Great Britain was Sir Richard Steele's the Tatler. Although it was supplied as newspaper they were closer to magazines. Tatler focused on living and culture while also using humor to promote good behavior. This magazine along with another magazine popular at the time, Spectator, brought in a lot of female readers. And eventually Female Tatler was created in order to target their main audience.
As for America, the first magazine ever published was in 1741. Andrew Bradford and Benjamin Franklin both from Philadelphia were in the race of who would publish the first American Magazine. Eventually Bradford claimed the honor of publishing it first. But regardless of their efforts Bradford's magazine met it's end only after three months and Franklin's after six. Some main reasons as to why they didn't succeed was that many people didn't have time to read and they were worth a lot of money. But this was an attributing factor for magazines to become more popular in America. By the end of the 17th century and the beginning of the 18th century there were around one hundred magazines in the United States. As the use of print became more in demand the cost of it eventually declined and therefore this caused a vast majority to be able to afford it. This began for publishers to take in to consideration their new audience, they now offered family, children and women magazines. A very popular magazine for women, Godey's Lady's Book, began publishing around 1830 to 1898. Since this magazine was target just for women they hired around 150 women.
A magazine that published for the longest time during this century was The Saturday Evening Post. It first began printing in 1821 and rose to popularity in 1855. With 90,000 copies circulating per year. They were the first publication to put artwork on their cover. And with this great advantage that clearly was working they featured the art of many famous artists like Norman Rockwell. This then increased the numbers of the magazine and people in American recognized cover and were always looking forward for a new issue. Another magazine that was popular at the time was Youth's Companion. It published from1827 to 1929 when it merged with The American Boy. It was fairly religious and it began to create a reputation for young readers to have traits of excellence. By late 19th century advertisements became a very crucial part of magazines. At first magazine companies didn't want to put advertisements in their magazines because they wanted readers to focus on the literature and writings. But once they added them into the magazines and therefore raising profitability for both the companies advertised and the magazines.
On the next blog I'll talk about how magazines evolved in the 20th century, see you in the next blog!
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